Suppose you must write a program that talks to a server with a socket, but you do not know how sockets in your programming language of choice. This is something very typical, and even if you have been a programming language for a long time, it is possible that you forget things. I have trouble forgetting the order of the parameters for some rarely used PHP functions, for example. Not to mention various libraries that you may encounter.

Finding information on the Internet should be simple, is not it? We have Google and the use of Google is as simple as entering a search term … right?

Googling is hard
It is simple, someone using Google. Teaching someone to use Google is not effective.
Of course, this applies to most search engines, but I’m just on the word Google, because it’s shorter than “search engines”

I depended on some programming in the context of IRC channels, and often someone comes and asks for help. Now that all the people who use IRC (or forums, and others) will probably know that you do not always respond very quickly. You may have received no response.

So, not as a matter of other people, you must first install a machine. Namely, a search engine (or a particular site, but we will get to that in a bit).

However, people often ask for help that they have tried to google. Why is it that I have an answer to their problem with Google 9 out of 10 times if I do not know me an answer?

The search key phrase matters
Finding information on Google is not easy for many people. This is because you can not find information from there by just typing in random things, and also with the next random stuff is not easy. Many people simply do not know what a search phrase they should use.

It is easy to tell someone in the way, what they look like “Funny Pictures”. If what you are looking for is becoming increasingly complex, it can be difficult to turn it into words.

As a general rule, you can try to think how you would explain your problem to one person: My script does not work, and I do not know how to use PHP scripts.

Then you have the basic idea: I need help in debugging of PHP scripts.

That could already be used as a search phrase with moderate success.

You can improve the search by looking for keywords: “Help”, “debugging” and “PHP”

This works quite well

Learning to speak search engine
Now, there are some things that only with experience. Which form of the word to use, for example. In the above, you can only have “debug” instead of “debugging”. Which is better and why?

You can, like people will be on one thing. For example, I have a job as a PHP debugger. Well, you could also write: “How to debug PHP” or “PHP Debugging Tips” and so on.

There are also other things like that as well, and while it sounds simple when you say it can not be that just always good keywords. It takes time to learn what kind of search is effective. Find out at the end of this body for an excellent resource for learning from Google (and others) looking for tricks

Is Google really About SEO?
The answer is yes, and it comes from Google’s Search Evangelist Adam Lasnik:

“Just like in any industry, there are outstanding SEOs and bad apples. We Googlers are delighted when people make their sites more accessible to users and Googlebot, whether they do the work themselves or hire ethical and effective professionals to help them out.”

Please note that the “Googlers happy” when pages are optimized for the search. The moral: Your SEO!

What is the URL structure preferred by Google?
Google Cuts Matt replied:

“I would recommend
long-haired-dogs.html
long_haired_dogs.html
longhaireddogs.html
in that order. If your site is already live on the web, it’s probably not worth going back to change from one method to another, but if you’re just starting a new site, I’d probably choose the URLs in that order of preference. I can only speak for Google; you’ll need to run your own tests to see what works best with Microsoft, Yahoo, and Ask.”

Google has a “TrustRank” algorithm?
Many SEOs suggest that if a bad neighbor website links to you, your website trustrank “with Google will be reduced.
Wrong. If this is true, all the competitors could harm a site, just for spite. Google does not use “TrustRank” refers to everything, even though the company had an attempt to brand “TrustRank” as a term for an anti-phishing filter. Google abandoned that mark in 2008. The only company that can use “TrustRank” is Yahoo!
Matt Cutts provides an explanation of how a competitor can hurt another competitor:

“We try very hard to make it hard for one competitor to hurt another competitor. (We don’t claim that it’s impossible, because for example someone could steal your domain, either by identity theft or by hacking into a domain, and then do bad things on the domain.) But we try hard to keep one competitor from hurting another competitor in our ranking.”