Does Google care for SEO? Yes, it works from the Google SEO Starter Guide to Google Webmaster Help forum, the search engine is fairly transparent when it comes to how they prefer you to optimize your site for inclusion. We will discuss, URL structure, and TrustRank duplicate content issues.
To start with a conclusion: If you do what they want, chances are your site will not only, but also a better place. And now let’s go “in depth”, and behold, once and for all, as Google prefers you to optimize your website for search engine.
All questions in this article are by users on Google Moderator Beta, Ask a Google engineer.
Is Google really About SEO?
The answer is yes, and it comes from Google’s Search Evangelist Adam Lasnik:
“Just like in any industry, there are outstanding SEOs and bad apples. We Googlers are delighted when people make their sites more accessible to users and Googlebot, whether they do the work themselves or hire ethical and effective professionals to help them out.”
Please note that the “Googlers happy” when pages are optimized for the search. The moral: Your SEO!
What is the URL structure preferred by Google?
Google Cuts Matt replied:
“I would recommend
in that order. If your site is already live on the web, it’s probably not worth going back to change from one method to another, but if you’re just starting a new site, I’d probably choose the URLs in that order of preference. I can only speak for Google; you’ll need to run your own tests to see what works best with Microsoft, Yahoo, and Ask.”
Google has a “TrustRank” algorithm?
Many SEOs suggest that if a bad neighbor website links to you, your website trustrank “with Google will be reduced.
Wrong. If this is true, all the competitors could harm a site, just for spite. Google does not use “TrustRank” refers to everything, even though the company had an attempt to brand “TrustRank” as a term for an anti-phishing filter. Google abandoned that mark in 2008. The only company that can use “TrustRank” is Yahoo!
Matt Cutts provides an explanation of how a competitor can hurt another competitor:
“We try very hard to make it hard for one competitor to hurt another competitor. (We don’t claim that it’s impossible, because for example someone could steal your domain, either by identity theft or by hacking into a domain, and then do bad things on the domain.) But we try hard to keep one competitor from hurting another competitor in our ranking.”